Be the Beast You Can Be: A New Era in Southern Hockey Begins

FOR IMMEDIATE RELEASE

Southeast Beast Launches Brand to Redefine Hockey Development in the South

Knoxville, TN – Monday, July 7, 2025 — A bold new era of player development has arrived. Southeast Beast is proud to officially launch its brand, dedicated to delivering elite-level hockey training with a player-first mindset. With a focus on skill development, character, and long-term growth, Southeast Beast offers a powerful alternative for athletes and families seeking more than just a team — they’re joining a culture.

From the year-round Beast Academy for homeschool student-athletes to the structured, high-standard travel hockey program, Southeast Beast is committed to creating clear, competitive development pathways. Led by a staff with a proven track record — including experience developing NHL talent — the program prioritizes skating, technical skills, hockey IQ, and leadership on and off the ice.

"This is about raising the standard," said Coach John Thiel, Director of Hockey Operations. "We’re here to help athletes believe in themselves, belong to something bigger, and become the beast they’re meant to be."

To learn more, visit www.sebeast.com or follow @sebeasthockey on social media.